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Preferred Hotel Group's I Prefer™ Global Guest Benefit Program Attracts Over 50,000 Members During Inaugural Period

03/31/2007


CHICAGO – March 1, 2007 – In just six months, Preferred Hotel Group has enrolled 50,000 travelers in its new I Prefer™ Global Guest Benefit Program. This milestone validates the vision behind I Prefer, which recognizes guests by offering them coveted benefits through member hotels and is a ticket to some of the finest travel experiences Preferred Hotel Group has to offer.


The program, which is exceeding enrollment projections, is in effect throughout Preferred Hotel Group’s family of brands: Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels. Guests can enroll on site at any member hotel or resort or by visiting the I Prefer website: www.IPrefer.com. To date, enrollees have spent more than $4.4 million at member properties around the world.


“This is an unprecedented milestone for Preferred Hotel Group and we couldn’t be happier with the tremendous pace of growth,” said John Ueberroth, Chairman and CEO of Preferred Hotel Group. “We are equally pleased at the positive response we’ve received from our global hotel members who have come forward with benefits that are unique to their properties and that will help create positive and lasting memories for their guests,” Ueberroth continued. “This has been a fantastic way to introduce the world of Preferred Hotel Group to our guests, whilst at the same time offering them reason to stay loyal to our brand through a variety of incentives such as free internet or complimentary upgrades,” said James Beattie, marketing manager, The Landmark, London, a member of Preferred Hotels & Resorts.


“The program has been well received by guests of The Colonnade Hotel because unlike typical points programs, I Prefer provides an immediate and measurable benefit to our hotel guests,” said Christopher Lynn, director of sales & marketing, The Colonnade Hotel, Boston, MA, a member of Summit Hotels & Resorts. “Upon check-in, they receive a room upgrade, welcome gift and complimentary high speed Internet (a $13.95 value). The benefits are real and are tangible rewards that anyone would ‘prefer’.”


A membership with I Prefer awards guests with convenience and perks such as priority early check-in and late check-out, room upgrades and local hotel benefits. These can include everything from complimentary valet parking and airport shuttles to green fees and specialty cocktails. Complimentary high-speed Internet access is offered to I Prefer guests at most Preferred Hotel Group locations worldwide.


Examples of property-unique benefits include Chateau Elan Winery & Resort in Atlanta, GA, which treats I Prefer guests to a complimentary winery tour & tasting. In Milan, Italy, I Prefer members staying at the Grand Hotel des Iles Borromées are entitled to receive a 30-minute massage – gratis -- at the property’s spa.


To support future program growth and enhancements, Preferred Hotel Group has also recently appointed Jim Sherman as Director, Relationship Marketing. With more than 20 years experience in loyalty and direct marketing, customer relationship management, and e-commerce strategy acquired through leadership positions at CME, the largest U.S. future exchange, and Brierley & Partners/United Airlines, Sherman is certain to be an invaluable contributor to I Prefer's continued success.


I Prefer offers open enrollment and guests of Preferred Hotel Group are encouraged to sign-up. To learn more about this program, visit www.IPrefer.com.

Preferred Hotel Group is a global leader in the hospitality industry. This creative, cutting-edge company is designed for a new era in travel – an era in which travelers embrace the individuality of distinctive hotels and resorts, yet desire a consistent commitment to excellence. The four brands of Preferred Hotel Group represent a collection of the finest hotels in the world and include Preferred Hotels® & Resorts, (www.preferredhotels.com); Preferred Boutique (www.preferred-boutique.com); Summit Hotels & Resorts (www.summithotels.com); and Sterling Hotels (www.sterlinghotels.com). Learn more at www.preferredhotelgroup.com.




Contacts

Christopher Lynn
The Colonnnade Hotel
120 Huntington Avenue, Boston MA 02116
clynn@colonnadehotel.com
617-425-3206
617-424-0968

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